BLKB brand guidelines
Basel Land Kantonal Bank needed a fresh, updated look to present themselves as the future-oriented bank in Switzerland while proving they are committed to sustainable development in the Basel Land region and beyond. With dialogue as their focus and an updated color palette, layout principle and picture style, they needed a way to implement the new look across the bank until a digital solution could be implemented. Internal guides were also created to help employees communicate clearly.
I was lucky enough to support the brand strategy and design agency Hej Karlie in Basel on this project. www.hejkarlie.ch