Coaching

I work with founders at the start of their journey – whether launching a startup or building a new business – to shape brands that are clear, confident, and ready to grow. My coaching blends structure with creativity, helping design brand systems that attract customers and inspire trust. Together, we define what really matters: your values, your core beliefs, and the messaging that makes your brand feel authentic and trustworthy.

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While my focus is on branding, I also guide founders through the basics of marketing. From setting up a Google Business profile to planning simple social media posts, I help you take the first practical steps to make your brand visible. It's enough to get started, without the overwhelm.

Every project is approached with curiosity and collaboration,
making the process not only effective but enjoyable.

I team up with Stephanie Pfenninger, who supports clients in German, while I focus on English. Based in Zürich, Switzerland, we’re happy to coach you in your next endeavor – because fake it ’til you make it 
always starts with your brand!