Coaching

I work with founders at the start of their journey – whether launching a startup or building a new business – to shape brands that are clear, confident, and ready to grow. My coaching blends structure with creativity, helping teams design brand systems that attract customers and inspire trust. Together, we define what really matters: your values, your core beliefs, and the messaging that makes your brand feel authentic and trustworthy. Every project is approached with curiosity and collaboration,
making the process not only effective but enjoyable.

I team up with Stephanie Pfenninger, who supports our clients in German while
I focus on English, so together we cover the full spectrum. Based in Zürich, Switzerland, we’re happy to coach you in your next endeavor –
because fake it ’til you make it always starts with your brand!