Loopi brand design

 

Loopi needed a brand design that shows modular flexibility and is appealing to the target audience of parents-to-be. To avoid and overly sweet and baby looking design, I incorporated a bold yet simple logo and a vivid color palette with playful toy-like secondary elements. 

Loopi is a stroller subscription service for parents who want a convenient and flexible stroller solution, enabling customers to use, exchange and return their strollers so that they can contribute to a more sustainable way of using short-term baby products.

www.loopi.ch