Loopi brand design
Loopi needed a brand design that shows modular flexibility and is appealing to the target audience of parents-to-be. To avoid and overly sweet and baby looking design, I incorporated a bold yet simple logo and a vivid color palette with playful toy-like secondary elements.
Loopi is a stroller subscription service for parents who want a convenient and flexible stroller solution, enabling customers to use, exchange and return their strollers so that they can contribute to a more sustainable way of using products. Loopi is also developing a stroller built specifically for service using circular economy principles.
Loopi is my other gig and where I spend most of my time when I'm not designing for clients. www.loopi.ch