UBS brand refresh

 

Human, modern and different

The client came to us with this wish and we delivered a brand refresh that exceeded expectations in global testing. My role was co-leading the brand refresh team as well as digging deep into the details by supporting design development and leading decision making workshops with the main stakeholders. 

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An "impossible" picture world

Along the way I developed a light and bright picture world that captures moments of a client’s lifestyle and mindset. It has since been embraced and continues to bring the UBS brand the distinct look they strive for.