UBS brand refresh
Human, modern and different
The client came to us with this wish and we delivered a brand refresh that exceeded expectations in global testing. My role was co-leading the brand refresh team as well as digging deep into the details by supporting design development and leading decision making workshops with the main stakeholders.
An "impossible" picture world
Along the way I developed a light and bright picture world that captures moments of a client’s lifestyle and mindset. It has since been embraced and continues to bring the UBS brand the distinct look they strive for.